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Ecommerce News
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Market Analysis
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Strategy
About us

Social Commerce vs Marketplaces: Where Consumer Attention Is Shifting

Discover how social commerce on TikTok and Instagram is challenging Amazon-led marketplaces for consumer attention. Expert analysis reveals $992B sales surge, Gen Z shifts, and hybrid strategies shaping eCommerce's future.

Social Commerce vs Marketplaces: Where Consumer Attention Is Shifting

February 17, 2026

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A leading publication for the latest global Ecommerce news and market intelligence, delivering in-depth analysis, platform updates, retail and B2B commerce insights, industry trends, and data-driven case studies for retailers, brands, and digital commerce professionals, with over 23 years of experience in eCommerce market research and analysis.

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